Performance Marketing
Master the art of data-driven marketing with our comprehensive 16-week professional program. Specialize in advanced PPC advertising, conversion optimization, and marketing automation with guaranteed internship opportunities at leading Sri Lankan agencies.
About Performance Marketing & Analytics
This professional-level program is designed for serious marketers who want to master data-driven performance marketing and secure senior positions at leading digital agencies.
Professional Expertise You'll Develop
Advanced PPC & Google Ads Mastery
Master sophisticated Google Ads campaigns, YouTube advertising, Shopping campaigns, and advanced bidding strategies. Learn budget optimization and multi-account management techniques used by top agencies.
Conversion Rate Optimization
Develop expertise in landing page optimization, A/B testing methodologies, funnel analysis, and user experience optimization. Master tools like Hotjar, Optimizely, and Google Optimize for maximum conversion rates.
Marketing Automation & Attribution
Implement sophisticated marketing automation workflows, master multi-touch attribution modeling, and develop advanced customer journey mapping using enterprise-level platforms and custom tracking solutions.
Advanced Data Analytics & Reporting
Master advanced Google Analytics 4, Data Studio, and enterprise analytics platforms. Develop custom dashboards, perform cohort analysis, and create executive-level performance reports with actionable insights.
Professional Program Features
- 16 weeks of intensive professional training
- Guaranteed internship at leading agencies
- Professional industry certification
- Access to enterprise-level marketing tools
- Direct placement assistance and networking
- Lifetime access to alumni network and resources
Executive Career Outcomes & Professional Impact
Our professional graduates secure executive-level positions and lead performance marketing initiatives at Sri Lanka's most prestigious agencies and multinational corporations.
Executive Placement Rate
Within 3 months of program completion
Executive Salary Range
LKR per month for leadership positions
Professional Graduates
Now in senior marketing leadership roles
Professional Graduate Success Stories
"Learning enterprise-level analytics and automation opened doors I never imagined. I now lead digital transformation initiatives for three major retail brands and increased their ROI by 280% through data-driven strategies."
Thilini Jayawardena
Head of Digital Marketing, John Keells Holdings
Enterprise-Level Tools & Advanced Methodologies
Master the most sophisticated marketing technology stack and advanced methodologies used by leading performance marketing agencies and Fortune 500 companies.
PPC Platforms
Google Ads Editor, Microsoft Advertising, Facebook Business Manager, advanced bidding strategies
Analytics Platforms
Google Analytics 4, Adobe Analytics, Data Studio, Tableau, advanced attribution modeling
CRO Tools
Optimizely, Hotjar, Unbounce, Google Optimize, advanced testing frameworks
Automation Platforms
HubSpot, Marketo, Salesforce Pardot, custom workflow automation
Advanced Performance Marketing Methodologies
Data Science & Attribution
- • Advanced multi-touch attribution modeling
- • Predictive analytics and customer lifetime value modeling
- • Cohort analysis and advanced segmentation strategies
- • Custom tracking implementation and data governance
Enterprise Campaign Management
- • Large-scale account management and budget optimization
- • Advanced audience targeting and lookalike modeling
- • Cross-platform campaign synchronization and automation
- • Executive-level reporting and strategic recommendations
Enterprise Compliance & Professional Standards
Master enterprise-level compliance requirements, data governance frameworks, and professional standards essential for senior performance marketing roles.
Enterprise Data Governance
Implement comprehensive data governance frameworks, advanced privacy compliance protocols, and enterprise-level security measures for large-scale performance marketing operations.
- • GDPR and CCPA compliance implementation
- • Enterprise data security protocols
- • Advanced consent management platforms
Financial Accountability & ROI
Master advanced budget management, financial reporting, and ROI optimization techniques required for managing large advertising budgets and demonstrating measurable business impact.
- • Advanced budget allocation and optimization
- • Financial performance reporting standards
- • Executive-level ROI measurement and presentation
Team Leadership & Client Management
Develop advanced team leadership skills, client relationship management expertise, and strategic communication capabilities essential for senior performance marketing positions.
- • Advanced team management and delegation
- • Executive client presentation and reporting
- • Strategic planning and business development
Designed for Senior Marketing Leaders
This professional program is designed for experienced marketing professionals ready to lead performance marketing initiatives and manage enterprise-level campaigns.
Senior Marketing Managers
Experienced marketing leaders ready to specialize in performance marketing and lead data-driven initiatives
Digital Agency Directors
Agency leaders who want to enhance their performance marketing expertise and lead advanced client campaigns
Advanced Course Graduates
Professionals who completed our Advanced Social Media Strategy course and want executive-level expertise
Corporate Marketing Directors
In-house marketing leaders at large corporations seeking to master performance marketing and digital transformation
Senior Consultants
Independent marketing consultants ready to offer enterprise-level performance marketing services to premium clients
Tech Startup CTOs/CMOs
Senior executives at high-growth startups who need advanced performance marketing skills for scaling operations
Executive Assessment & Performance Excellence
Our rigorous evaluation system ensures mastery of enterprise-level performance marketing through real-world implementation and measurable business impact.
Professional Assessment Framework
Enterprise Campaign Leadership
Lead complex multi-million rupee advertising campaigns for established brands with full P&L responsibility and executive reporting requirements.
Advanced Analytics Implementation
Design and implement comprehensive measurement frameworks, custom attribution models, and executive dashboards for real client scenarios.
Agency Internship Performance
Complete guaranteed internship at leading Colombo or Kandy agencies with performance evaluations and potential full-time placement opportunities.
Executive Strategy Presentation
Present comprehensive performance marketing strategies to real executive teams, demonstrating business impact and strategic recommendations for growth.
Professional Learning Outcomes
Build Your Foundation First
If you're new to digital marketing, consider starting with our foundation courses before advancing to this professional-level program.
Digital Marketing Foundations
Start your journey with essential digital marketing skills, social media strategy, and basic analytics understanding.
Advanced Social Media Strategy
Build advanced social media expertise before progressing to performance marketing and analytics specialization.