Digital Marketing Foundations
Launch your digital marketing career with our comprehensive 8-week foundation program. Master social media marketing, content creation, SEO basics, and Google Analytics through hands-on projects with Sri Lankan businesses.
About Digital Marketing Foundations
This comprehensive program is designed specifically for beginners who want to enter the dynamic field of digital marketing in Sri Lanka.
What You'll Learn
Social Media Marketing Strategy
Master Facebook, Instagram, and LinkedIn marketing for Sri Lankan audiences. Learn content planning, community management, and organic growth strategies.
Content Creation & Planning
Design engaging visual content, write compelling copy, and develop content calendars that resonate with local culture and trends.
SEO & Google Analytics Fundamentals
Understand search engine optimization basics, keyword research for Sri Lankan markets, and track website performance with Google Analytics.
Email Marketing Campaigns
Create effective email marketing campaigns, build subscriber lists, and automate customer communication workflows.
Course Highlights
- 8 weeks of comprehensive training
- Real projects with local businesses
- Industry-recognized certification
- Flexible weekend and evening classes
- Personal mentorship and career guidance
- Access to exclusive industry networks
Career Outcomes & Success Stories
Our graduates have successfully launched digital marketing careers across various industries in Sri Lanka.
Job Placement Rate
Within 3 months of course completion
Starting Salary Range
LKR per month for entry-level positions
Successful Graduates
Now working in digital marketing roles
Graduate Success Stories
"The course gave me practical skills I could immediately apply. Within two months, I landed a digital marketing coordinator position at a leading agency in Colombo."
Sanduni Perera
Digital Marketing Coordinator, Creative Solutions Lanka
"Learning local case studies and cultural insights made all the difference. I now manage social media for three hospitality brands in Kandy."
Arun Rajesh
Freelance Social Media Manager
Professional Tools & Techniques
Master industry-standard tools and proven techniques used by leading digital marketing professionals in Sri Lanka.
Content Creation Tools
Canva, Adobe Creative Suite basics, video editing for social media
Analytics Platforms
Google Analytics, Facebook Insights, Instagram Analytics
SEO Tools
Google Search Console, keyword research tools, SEMrush basics
Email Marketing
Mailchimp, automation workflows, A/B testing
Essential Marketing Techniques
Content Strategy Methods
- • Cultural storytelling for Sri Lankan audiences
- • Visual content optimization for mobile users
- • Content calendar planning and scheduling
- • User-generated content campaigns
Engagement Techniques
- • Community building and management
- • Local hashtag strategies and trends
- • Influencer collaboration frameworks
- • Crisis communication protocols
Ethical Standards & Best Practices
We emphasize responsible digital marketing practices that respect user privacy and build authentic brand relationships.
Privacy Compliance
Learn GDPR principles, data protection guidelines, and ethical data collection practices relevant to Sri Lankan businesses.
- • Cookie consent implementation
- • User data security protocols
- • Transparent privacy policies
Content Guidelines
Master authentic content creation that respects cultural sensitivities and builds genuine audience connections.
- • Cultural appropriation awareness
- • Authentic storytelling methods
- • Inclusive marketing practices
Professional Ethics
Understand industry standards, client confidentiality, and responsible advertising practices for long-term career success.
- • Client confidentiality protocols
- • Transparent reporting standards
- • Ethical competitive analysis
Perfect For These Professionals
This course is designed for various professionals looking to enter or enhance their digital marketing capabilities.
Career Changers
Professionals from other industries looking to transition into digital marketing roles
Recent Graduates
University graduates seeking practical skills to enhance their employability in the digital economy
Small Business Owners
Entrepreneurs wanting to market their businesses more effectively on digital platforms
Marketing Assistants
Current marketing professionals looking to formalize their digital marketing knowledge
Freelancers
Independent professionals wanting to offer digital marketing services to their clients
Sales Professionals
Sales teams seeking to understand digital lead generation and online customer acquisition
Progress Tracking & Assessment
Our comprehensive assessment system ensures you master each concept before advancing to the next module.
Assessment Methods
Weekly Practical Projects
Hands-on assignments using real business scenarios from Sri Lankan companies. Create actual campaigns that demonstrate your growing expertise.
Portfolio Development
Build a comprehensive portfolio showcasing your work across different digital marketing channels and local business challenges.
Peer Review Sessions
Collaborative learning through peer feedback and group project evaluations, building teamwork skills essential in marketing environments.
Final Capstone Project
Complete digital marketing strategy for a local business, from research and planning to implementation and results analysis.
Learning Outcomes
Explore Other Courses
Continue your digital marketing journey with our advanced programs designed for different skill levels.
Advanced Social Media Strategy
Take your social media skills to the next level with multi-platform campaigns, influencer marketing, and TikTok strategies.
Performance Marketing & Analytics
Master advanced PPC advertising, conversion optimization, and data-driven marketing with agency internships.